ALL STYLES START HERE.

With our bestselling, does-all-the-things Hairdresser’s Invisible Oil Collection.

An updated collection of volumizing essentials, spiked with strand-swelling Emblica technology and gentle moisturizers – for big hair that’s soft. Moveable. Touchable.

POWERED BY OUR HONEY BOND-BUILDING COMPLEX

Build new bonds to strengthen hair + help repair damage from the cortex to the cuticle (aka from the inside out).

WITH A RICH, CURL-LOVING BLEND OF OILS + BUTTERS, CURLS CATERED TO YOU

We’ve expanded our Curl range with even more options. The Curl Collection is enhanced with a rich, curl-loving oil (Avocado, Coconut, Jojoba) and butter (Shea, Cocoa) blend to help hydrate hair.

HYDRATION FOR DAYS

Treat your hair to hydration, high-humidity protection, and frizz reduction that lasts up to 72 hours. This collection nourishes from scalp to ends, and features skincare-grade biomimetic Hyaluronic Acid, Kalahari Melon Seed Oil + our signature 6-oil blend.

For all hair types and textures that need deep, lasting hydration.

We’ve got big news for blondes. Meet our brand-new Illuminated Blonde collection.

This trio helps illuminate your blonde by neutralizing brass, hydrating hair, and enhancing tone.

Formulated for all hair types and textures.

BEAT THE HEAT

Meet Bb.Heat Shield – the heat-protecting formulas you love with a whole new look. This beloved duo protects, conditions, and improves your hair’s elasticity so you can style (and restyle) with confidence.

From matte, windswept texture to the softest waves under the sun, our Surf stylers are a go-to for vacation vibes — all year round.

Beachy waves, your way.

4 WAYS TO KEEP IT CLEAN

Prêt-à-powder dry shampoos offer a quick-fix clean for every hair type. And now, the collection's gotten bigger with our sweaty-hair savior, Post Workout Dry Shampoo Mist.

Sculpt long or short hair with these flexible waxes and pomades.